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Our Mission

Tailbase vision and mission
"Tailbase – Assisting retailers and manufacturers build customer relationships that last."

Our mission is to assist retailers and manufacturers in building loyal online customer relationships by providing comprehensive, innovative and fully optimized web solutions.

Tailbase believes that keeping customers happy and loyal will occur by offering a great user experience on your website. This is the key to grow your online business and be profitable.

We are committed in building the right customer engagement tools for you. It begins with a great website solution, populated with top-of-class product catalogs with enhanced content, all supported by an efficient marketing strategy.

Our Team


Tailbase is unique among web providers with a solid team of dedicated and seasoned professionals, who have real world retail and wholesale experience.

When you choose Tailbase as your web development partner, you have the assurance that the best sales consultants, programmers, account managers, product catalog specialists and digital marketing specialists are dedicated to your success.

Our History

2004 Creation of Datatail. A retail strategic watch solution that tracks all print and web advertising in real time and that stores this rich market data. Datatail is still used by many major brands in North America.

2006 Creation of Tailbase. A web solution company is created as an extension to Datatail services. It allows retailers and manufacturers to benefit from our data product catalog.

2013 Creation of the Tracktail Retail application. This is an innovative Tailbase solution that includes our famous Smart Price Tag Solution and Product Mall. These were built in order to gain efficiency on the retail floor.

2014 Creation of Tailbase Commerceshop . A shopping cart is developed to provide an affordable ecommerce solution to all retailers. Also, a new and enhanced 2.0 version of our Tailbase template website solutions.

Future forecast - "The world is digital and it's going to get even more digital".

Consider how quickly consumer buying habits are changing, so the real question is: will you keep up with them? Your future well-being depends on it!

Give us a call, ask for a request or e-mail us to get more information about our different solutions and/or services.

Robert F. Lapointe CEO

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